It has been a while since my last podcast or even posting on my business blog.
This has not been down to apathy or a mental block – honest!
Quite simply it has been down to a number of issues.
Firstly, some business commitments with clients, some good and one as close as last week that showed how some client’s can misuse trust – More on that in a generic way in a future posting.
Secondly, I’ve been trying to refine the show.Â The original shows focused on sharing best practice management consulting. I also produced 20+ video podcasts. The audio shows then moved to shorter ones focusing on communication skills, corporate podcasting techniques – all in an effort to suggest effective business strategies &/or tools.
Recently, my company have been re-branding and also rethinking the choice of services we offer.
What comes to mind is the choice of being too generalist Vs niche orientated.
There is some space in the middle as specific offerings can potentially be enhanced.
Take Corporate Podcasting as an example. It could be repositioned as New Media (new for how long!)
New Media then extends to Web2.0, social networking and the power of corporate blogging, especially in a customer service context.
In summary, I’ve decided to continue the shows but with a greater focus on New media, still with a focus on how it can helps organisations.
So, watch this space for new shows…